Activision is hoping that their Modern Warfare 2 can turn the industry on its ear. The hype from both Activision and retailers is strong. On November 5, Activision had an earnings call, where Activision’s leadership outlined a profit of $15 million, versus losing money the year before. Therefore, Activision is in a strong place now, and with one of the most intense launches of a game EVER, spending close to $200 million for promotions and licensing (according to CEO Bobby Kotick), Activision expects Modern Warfare 2 to perform quite well at retail. In fact, Michael Pachter of Wedbush Morgan expects sales of 12 million for Modern Warfare 2 by Christmas.
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