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I had high hopes for the  success of  the  University of   Louisville in this years run to the NCAA finals.  It came to a halt on Sunday. Michigan State put the skids on the Cardinal Express train.  I should not be surprised.   We saw his happen often both under the Rick Pitino tenure and Denny Crum’s 30 year tenure at Louisville. The score does not matter, the point is Louisville lost and  their players showed up, but not with the idea of playing to their potential.

Maybe it was because they stage a premature celebration on Friday night against  Arizona.  Somehow this team lacked the emotional makeup on Sunday to  ride  the ups and downs of college basketball. and. It  did not help matters that Louisville is coached by one the most ambitious, demanding and driven coaches in the college basketball ranks; Rick Pitino.  Perhaps he shares in the  demise of the Big East reglar season and tournment championship team by taking away the one thing that fragile kids need to take it all the way- confidence. Once you take that away, the whole house of Cards will come tumbling down.

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Colleges are increasingly leaning toward seeking more sponsorships in the area of naming rights for arenas and event signage. Generally the work on sponsorships is completed prior to the construction of the arena. The sponsorship serves as a revenue foundation to pay for a significant portion of the project. Corporate sponsorships of sky boxes has long been a lucrative avenue in raising revenue for new athletic facility construction. But this areas is still a relatively untapped new revenue stream.

The list of possibilities for corporate sponsorships are numerous in the areas of athletic training facilities, athletic housing, and can be applied to other athletic theme buildings and facilities. This is a revenue source that is trending upward toward growth. It is also an areas of tremendous opportunity.

In pursing this relatively new form of sponsorships, athletic administrators should be aware that the company is in it for a return on investment. They are also seeking exposure. With the the ability to obtain exposure and a return on investment constantly decreasing through traditional media, this new form of sponsorship opportunity may be a great new revenue source and a winning proposition for both the college and the sponsor.

Greg Monroe is mature beyond his years and it shows at Georgetown. He has already made his presence noticed and appears to be headed for a banner season. Monroe may be a one and done freshman. He is just that good. Last Monday, He led Georgetown to a defeat of UCONN, primarily because he out scored 7-foot-3 UCONN junior Hasheem Thabeet 16-4.

Monroe is the first NBA ready player Georgetown has had since Allen Iverson. It is not clear whether Monroe will stick around or not. But he appears to be in no hurry to leave. We will see where and how he play this year and just like every other NBA ready prospect it is a wait and see game.