Convergence of Relevant Stuff

So you want to increase your market share?  You competitors are experiencing  huge success and you are still hovering with less than 1% of the market. How do you move up the market share ladder? How do you increase awareness of your market and the product or service that you offer?  These are challenging questions that confront many business professionals. Particularly today with the wide range of products and services that are available to the consumer. Particularly with the tendency for many people to  spend less  money and who often  think twice about  spending their hard earned money

Money is hard to come by and your product or service better be good, or no one will spend their money on it. This article will not ramble on an on; repeating the same old cliques about making money on the internet.  There is no monetary call to action waiting for you at the end of this article.  You have had enough of that I’m sure.  But here are some of the things that you can do, not all online related, to be successful in marketing your business.

Embrace the internet- That is what thousands of marketers, business owners, and entrpreneur are doing today. Yes it is a trend. But you must make sure you are not doing it because everyone else is doing it. Ask yourself the question is it good for you?  If you are a local company, no doubt it can help you.  If you are a national company it is a must.  To what degree do you  devote internet marketing to the mix? You must answer that question as well.

It may be that  your internet marketing program should be a compliment to your overall program, you need to think through all the components and  allocated resources according to importance.

Looking into Co-Promotions  With Media Companies- There is power in promoting your brand and even more power in  joining forces with another powerful medium.  With all the talk of  traditional media losing  its impact; it is all overblown and not true.  Yes newspapers and broadcast media  are losing cirulation and advertisers, however they are still very useful in  bringing  a mass audience together quickly.

Recently a television station made an announcement on their  6 PM newscast  for consumers to bring their old analog television sets to the station for recycling.  They set a time for this to happen and gave direction to the station. To there surprise the second day of the event a line of cars stretching over  three miles down the road extended from the stations doors to the end of the line. There  was so much traffic that the station had to call the police department to  direct the traffic caused by this thoughtful  community service promotion.

Just think if you were in contact with the station and negotiated a co-promotion with the station prior to the event? a There were numerous was where  an enterprising company and the station could have benefited from this event.

• A Local appliance store could have advertised on  the news segment. They could even give out free coupon off the purchase of a new digital ready television set. They could also send each consumer to their website to download additional coupons.

You get the point, you must think creatively about how to promote and market the product. There is still power in reaching a mass audience at the right time.

• Think about upcoming events, both nationally and  locally. Writing a blog and  focusing on  how to effectively purchase a products which you sell and cross promoting it with a national or local retailer.  Think about seasonal events and how you can  cross promoted those events.
• Consistency and frequency of advertising are  important and the multiple platforms that you use are equally important. Think through how you use new media in conjunction with traditional media.

These are just a few ways you can marketing your  company or service int the age of  new media, visit  this site again for additional information.

According to Presidential Chief of Staff Rahm Emanuel the Inaugural address  will mirror the  main theme of   the Obama campaign.  Obama  says that we must lead by example.  There is a culture that has been promoted that anything goes.   Any thing is right. That has led America into the value deficit that we have. Economically we have placed ourselves into  a period of debt. On average each  American household is at least  $17,000 in debt.  This and many other areas must be addressed.

Obama’s  theme is to continue to invest in the economy, by creating 3.5 million jobs.  According to President Elect Obama, this will be the first ting we can do to make sure that people are getting back to work. So Obama’s plan requires for a good portion of all we do is for all of us, businesses, consumers,  and government,  to operate differently from the way we have operated in the past.

The advertising landscape is changing with myriad marketing opportunities that are available. The problem of how to navigate through the confusing network of choices remains ever present. It is a situation that offers both challenges and the prospect of gains for companies and business owners who seek to grow market share in a challenging business environment. How do you deliver customers and solutions that effectively work together?

Many mature companies have firmly developed a segment of the market that they feel comfortable talking to. It is a landscape and typography that is familiar and one that companies in general have felt good about. What has changed is the business climate and the business environment. With the added pressure of layoffs and the squeeze on the consumer’s wallet; it is no small wonder that companies are challenged to find creative ways to reach their ever changing marketing segment without breaking the bank.

Safeguards must be in place to insure consumer marketing is cost effective and produce a sustainable return on investment. The final marketing plan must be clearly defined in order to meet today challenges. Diverse strategies should be developed and implemented in order to effectively go to market at any given time. This will take research and thought in order to gauge the best course of action. Pro-Active measures must be put into effect in order to realize market share gains in a difficult business climate.

Today there is no shortage of companies who are primed to take the lead in obtaining market share. The challenge in the sports marketing industry is how do you tie branding platforms to the marketing goals of individual companies? The second challenge is how do you effectively measure results? There are many companies who are saddled with terrible internal systems. Such as bad customer service, an inadequate product, and a host of remaining issues, that cause these companies to remain stagnant. Marketing and advertising programs, no matter how effective, are only as good as the product and the people behind it. For instance an adverting/marketing program may work to bring customers through the door, but poor quality and bad customer service can drive these customer away.

We in the Sports Marketing Industry, must be diligent in reminding companies that they must be diligent in stressing the importance of developing superior products and that employees are committed to the companies success. Marketing program will fail without this commitment.

The title says volumes about the motives, tactics, and beliefs of John McCain. He resorted to what some would view as trivia and perhaps childish actions by comparing Obama to Paris Hilton and Britney Spears. It seems Republicans start to feel awfully insecure while the entire world seems to fawn over Obama.

So instead of taking his ball and leaving the playground, McCain decides to taunt Obama; playground style. But how do you dare attack the world’s biggest celebrity? It want be so easy for the “Maverick”. Though he’s known as a gambler, McCain may not hold the winning hand this time.

By attacking Obama he risked being seen as a whiner at best and misguided by his judgment and strategy at worst. He needs to concentrate on defining issues that separate him from Obama. Not trying to “swift boat” Obama. This is a strategy by McCain that we all knew was coming.

But like a skilled counter puncher Obama always counters with a punch of his own; particularly with his own ad countering McCain. This one will certainly go 15 rounds; does McCain have the temperament to go the distance? John McCain—Same old politics, Same failed policy.

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People often ask me how do I market my business most effectively? That my friend is the million dollar question that many people would pay top dollar for the answer. But it is ultimately an elusive dream. That fact of the matter is, you have to be smart about marketing your business and you must be consistent about marketing your business. And by the way, the most important thing you can do, is have a product or service that people want and that you deliver a product or service better than anyone else in your market place.

In dealing with many business owners for well over thirty years. I have found that many do not have a clue of who their market is. They take a stab at defining it. But they do not really know who their market is. Usually it is trial and error. How many people came into the store as a result of your advertising or marketing campaign? What price points brought them into the store? How much advertising did I run in a month to bring these customers in? These are all good questions, but at the end of the day; you must know the answers to these these specific questions…… I have listed them below. Study them; and press your mind until you can confidently answer all of them. Then you will have a blueprint for success.

If your business is not at the point where you can deliver the tangibles and intangibles listed below; then be honest with yourself; You have some work to do!

The Ten Most Important Questions You Will Ever Answer in Business

1.) Who are your customers?

2.) How much money do your customers have to spend?

3. Can your deliver the product that your customer wants; better, cheaper and more effectively than anyone else in your Dominant Market Area?

4. Can you readily fulfill orders in a timely manner to satisfy the customer?

5. Are you known for Quality and Results?

6. Will the average consumer know your company well enough to do business with you? And if they do business with you, will they be satisfied with your product or service?

7. Are you receptive to change? Are you making good use of the online marketplace? Do you pro actively seek new methods of conducting business? Are you ahead of the curve in insuring that your business remains viable?

8. Are you really willing to analyze and study marketing and advertising trends; enough so to guarantee your success?

9. Are you savvy enough to avoid being mislead down the wrong path by advertising professionals who claim to know everything there is to know about your market and about advertising?

10. Is your growth too rapid for the viability of your company?